GetSetUp, a Utah-based fast-growing social learning and engagement platform for older adults, has raised 10 million in new funding led by Lease Cowboy Ventures and Lightshed Ventures.
Founded in 2020 by Lawrence Kosic and Neil D’Souza, GetSetup provides a digital hub for seniors with hundreds of class offerings ranging from fitness to learning technology skills or hobbies. The platform’s live interactive classes are taught in bite-sized hour-long sessions that give students the opportunity to engage directly with peers and ask questions. Peer classes increase confidence, increase shared knowledge, and allow for general context to facilitate learning.
GetStUp is on a mission to help third-world people over the age of 55 learn new skills, connect with others, and unlock new life-experiences. Older adults have incredible knowledge to share and climb new mountains (literally and figuratively).
Speaking about the company, GetStUp co-founder Neil D’Souza said, “Every time you turn 65, health insurance providers everywhere, both privatized and public, want to reduce the cost of care and so they want you to go. Go to the gym and stay active.” In addition to recreational and knowledge-based classes, GetSetup includes courses in cardio workouts and dieting. The social component of taking classes together. “
D’Souza went on to say, “We realized there was no real place for our parents to hang out online. Now, we have Americans who take classes with someone in the middle of the night.” [Australia’s] Bondi Beach is doing yoga on the beach. “
“The company has also entered into agreements with senior communities and several US state healthcare programs – including Michigan’s Medicaid program and New York’s Department of Aging – and countries. Individual users can also access the limited free version of GetSetup or pay a fee (currently 20 per month). To access all courses and features, about 10% of the user base is on “paid” subscriptions and more than half of the users are based outside the United States, “he said.
The startup helps more than 3 million older adults in 160 countries stay mentally and physically fit, creates financial opportunities through jobs and recycling, and also provides a community where people find meaning and purpose by helping each other and building new connections.
In October last year, GetSetUp raised a $ 11 million seed round led by EdTech investment firm Rethink Education, in partnership with Yahoo co-founder Jerry Yang’s AME Cloud Ventures. The company is announcing a new partnership with healthcare firm Tvity Health that will make GetSetup free for 18 million Americans enrolled in more than 70 eligible Medicare health insurance plans.
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