Kenyan Adtech Cradle raises 1M pre-seed funding to expand its high ad platform

Cradell, a Kenyan adtech platform that helps students and professionals working in Africa find, compare and implement higher education, has raised $ 1 million in a pre-seed round led by Enza Capital, which invests in early-stage technology. Startups across Africa.

Other investors include Future of Learning Fund, a Kenya-based Adtech backer; BriteGaz, South Africa’s Artificial Intelligence Fund; Bisk Ventures, a Silicon Valley-based venture capital firm, and Tekton Ventures, a San Francisco-based technology investment firm.

Launched in 2021 by Manish Sardana, John Nguru and Shine Aman Premji, Cradle offers students a choice at every level, including online certification programs, for which they can register to take a water test before making a final decision about the career they want. Follow up

Cradle is on a mission to democratize access to quality higher education for students and working professionals in Africa. Its online platform has thousands of quality undergraduate, postgraduate and professional programs offering degrees, diplomas and certificates from leading universities and colleges in 15 countries around the world. Craydel makes it easy for students and professionals to compare and select programs and organizations that best fit their career goals, personalities, grades, and budgets.

Speaking about the company, Manish Sardana, co-founder and CEO of Cradell, said,

“Approximately $ 30 billion is spent on higher education in Africa each year. But the current student experience of access to higher education is very limited. There is no consolidation of choices and decision making is influenced by bias and misinformation. We are changing course. Students seek higher education in Africa. Compare and apply them. We believe in the ability of young people in Africa to make a lasting difference. And Cridell is motivated to enable them to access the best educational pathways to reveal their true potential. “

To date, the startup has partnered with more than 90 universities and vocational colleges in Africa and abroad, and currently provides a list of 3,000 higher education programs.

Mike Mompy, managing partner of Enza Capital, said:

“Access to higher education and skills development remains fragmented for Africa’s growing young population, yet it is a fundamental pillar for our rapid development. Cradle Railway is building to democratize access to higher education and support millions of Africans in this turn.”

With the new funding, Cradle plans to build a search and recommendation engine for more spot-on suggestions, as well as resources to help students and professionals make decisions.

About the author

Author: Shalini Pathak

Shalini Pathak Shalini Pathak is a staff writer at EdTechReview (ETR) – India’s leading Adtech media and community. She has four years of experience in media covering various beats. Like all writers, she is first and foremost an avid reader who has a passion for creating content out of the box and has the ability to write on any topic. As part of the ETR team, it will cover the latest developments in the Adtech industry, focusing on the stories of Adtech startups and their funding.

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