Five Tips for Creating a Corporate Training Course

The creation of vocational training courses is an undisputed trend in the labor market. Both large and small companies now create their own training programs.

The goal of each corporate academy is to increase business profits by increasing employee knowledge and incorporating new methods in the workplace., a platform that builds corporate programs from scratch, shares with you the best practices on how to design your own courses that will improve your business results.

Tip 1. Classify your audience by business

For example, you may need to increase the efficiency of a particular department or create a work environment that promotes employees’ ideas or improves the work process. Separate teams of employees may be assigned separate tasks. It is necessary to identify these functions, make 2-3 assumptions about each one (“We assume that the translation of the workflow in the new app will appeal to such and such an audience …”) and present it to the managers.

Note 2. Explore how the audience receives information

Corporate communications play an important role here. Choose 2-3 employees from selected departments and see how they use the information, what method of remembering works for them, what they like in training, what they don’t like and why. With this information, you can set minimum program requirements and create your own road map for students.

Note 3. Break down business problems into sub-objectives and create a map to achieve

Say you are transferring a portion of your workflow to new software. Most of the progressive employees, who switched to it on their own (and you’re lucky!) Are already part of this service. Those who remain “loggards” will be your students.

First of all, they need to understand why the company thinks they should use the new software and why they are not satisfied with the way the company is working now. You need to help them get used to the new app, set up channels for them and transfer their files to them. Present through presentations, group calls, or face-to-face seminars, help master the interface, create channels, and transfer files via a guide or zoom workshop.

Similarly, we must dismantle real business issues. The more options there are to achieve the intermediate goals, the easier it will be to design the course.

Suppose you are transferring a portion of your workflow to new software. Most of the progressive employees, most of whom (and you are lucky!) Who have switched to it on their own, are already part of this service. Your students will be left behind.

Note 4. Create a map of the learning journey

The student’s “road map” is a part of the curriculum. An accurate map will contribute to the development of a high-quality program.

  • What are the essentials to keep in mind when planning a learning journey?
  • Fundamentals. What, to whom, why and how to teach.
  • Introduction. What is the course, how does it work, where is it and how to complete it. It should be as simple as possible.
  • Training format. How students will take lessons and tests, how you will check and evaluate homework assignments.
  • Control point. How will you monitor student progress, what is the deadline?
  • Working together. Information will be better remembered if students work in groups, implement projects together, and analyze cases together.
  • Is committed to change. How do students participate? What skills do they need to acquire? What information should they seek? How will you know when they have achieved their goal?
  • Maintaining knowledge and skills. The course must be used in the workplace – otherwise, it may be considered useless. Make sure that the skills that students are learning are relevant to their daily lives.

Note 5. Select and customize content

At the very least, the material should be checked for relevance and then the small details not mentioned in the sources should be clarified by the expert. Be sure not to limit yourself to the first search results on Google. Try searching in different languages, use scientific databases. Only if the information you have collected answers all your questions, you can complete the content search.

Matching content means presenting the same meaning to different audiences in different words and ways. Suppose you are explaining how to add an “on vacation” badge to your slack profile. You can create PDF guides or video screencasts with presentations, screenshots – students can choose more convenient for them.

Experts at Lectra, which has experience in establishing corporate universities in large institutions, believe that starting courses without clear answers to these questions is the least far-sighted. Developing in-house corporate training can be challenging. If your organization does not have a dedicated T&D department, you can always seek help and advice from corporate training providers.

About the author

Author: Found Sameshkina

Mila Semeshkina is the founder and CEO of, an expert in accelerated and effective learning, author of accelerated learning methods and creator of dozens of training programs.

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