BYJU acquires Tinker, the leading K-12 creative coding platform to continue US expansion

Bangalore (September 16, 2021)BYJU’S, A world leader in personalized education and with more than 100 million students on its platform Thinks, The world’s leading K-12 creative coding platform, today announced that it has entered into a definitive agreement to acquire Tynker for BYJU, further accelerating BYJU’s U.S. market expansion.

This acquisition will enable Tinker to introduce its creative coding platform to more children, teachers, schools and coding camps globally. Tinker’s creative coding platform is used by 60 million children and 100,000 schools in 150 countries.

Tinker’s co-founders Krishna Vedati, Srinivas Mandyam and Kelvin Chong will remain in their roles and Tinker’s goal of providing a solid foundation of computer science, programming and critical thinking skills to every child will continue. All three co-founders are parents themselves and they started Tinker to create a platform that would provide children with the right tools to create an attractive introduction to computer science. Since its inception in 2013, Tinker has helped children create codes of seven billion lines, and the founders are eager to bring every young student’s creation to life and make an indelible impact on the current education system.

“Joining forces with Tinker will open up for us the ability to bring the imagination of millions of students to life through coding,” he said. Baiju Rabindran, Founder and CEO, BYJU’S. “Our goal is to instill a love for programming in children globally, and we strongly believe that Tinker’s creative coding platform and approach to making programming fun and intuitive for children will accelerate us even more.”

Bringing Tinker into the BYJU family will help guide the two Adtech veterans towards their goal of making love of creative coding a goal by exploring, exploring and setting new benchmarks for personalized learning solutions through technology. By providing access to more than 60 million students and more than 100,000 schools in Tynker’s existing global user base, the acquisition will not only help expand BYJU’s U.S. footprint, but is also important for both brands sharing the same approach to democratizing coding access for students.

“At Tinker, we believe that children of all ages must develop the critical thinking skills needed to be ‘creators of tomorrow’.” Krishna Vedati, co-founder and CEO of Tinker. “Our focus is on understanding what kids love – whether it’s creating games, creating animations or changing minicrafts – and then we build specific experiences, apps and personalized learning pathways to enable them to build with code. We sincerely believe that joining BYJU’s family can help children around the world develop basic STEM skills that will serve them well as they progress in school and ultimately help prepare them for careers in both technical and non-technical fields.

Technology is integrated and evolving in virtually every aspect of our lives and therefore, learning about it is more important than ever. In fact, parents and teachers alike believe that coding is an important skill that children will need to succeed in the digital economy. Tinker is loved and recognized by children, parents and educators around the world, and has remarkable partners in running his vision with BBC Learning, Google, Microsoft, Mattel, NASA and others. In addition, Tinker is known for its pioneering role in providing interesting and engaging coding games and puzzles in the House of Code fun, a global movement to introduce computer programming to people of all ages, with millions of students participating each year.

Over the past year and a half, BYJU’S has acquired two additional major Adtech companies in the United States – Osmo, And award-winning playful learning systems for creating healthy screen time experiences Epic, The leading online digital reading platform. BYJU’s goal of investing 1 billion in the US Adtech market over the next three years is to map out all three acquisitions.

The company has acquired more than 15 startups since its inception. In 2021 alone, the company has spent more than 2 2 billion on mergers and acquisitions. Earlier this year, BYJU acquired Akash Educational Services, a brick-and-mortar test preparation service provider.

Earlier this month, it raised another 150 million as part of the Series F funding round led by Asman Ventures, with the participation of Mirae Set and ARK Encore.

BYJU claims to have 100 million registered students with 6.5 million paid subscribers on its platform. The company reported an 82.31% increase in its FY20 revenue to Rs 2,381 crore in FY20 over Rs 1,306 crore in the previous year.

About the author

Author: Shalini Pathak

Shalini Pathak Shalini Pathak is a Staff Writer at EdTechReview (ETR) – India’s leading edtech media and community. She has four years of experience in the media, covering various beats. Like all writers, she is first and foremost an avid reader who loves to create box of content and has the ability to write on any topic. As part of the ETR team, she will focus on the latest Adtech startup stories and their funding from the Adtech industry.

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